Email marketing is a very important strategy in business today.
If you have been in business for a while, maybe you have been gathering email addresses either from your web site or when by asking a customer to sign up for a newsletter when they purchase something at your brick and mortar store.
If you have a web site, it is a very good idea to offer some type of free item if your viewer provides you with their email address, thereby signing up for your newsletter. This way, whether the viewer becomes a customer today doesn’t truly matter because you can keep in touch with them. Maybe they will become your customer tomorrow?
These emails are a valuable resource and wonderful way to keep your business in the mind of your customer by introducing them to new products, offering them special discounts or coupons, and even just simply offering free advise.
The best way to manage these campaigns is to use an Email Marketing service which automates most of the process for you.
We can suggest some services to use and how to implement them into your web site.